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OUR STORY

We're building the financialOS for global business

Finova was born from a simple belief — every business in the world deserves accounting software that is powerful, beautiful, and actually affordable.

12,000+
Businesses Served
🌍
40+
Countries
$2.4B+
Transactions Processed
99.9%
Uptime SLA
Our Mission

Finance tools shouldn't be a privilege

For too long, world-class accounting software has been expensive, complex, and built only for Western markets. Finova changes that. We're building infrastructure that makes every business — from a boutique in Singapore to a logistics firm in Lagos — financially unstoppable.

💡
Simplify
Turn complex accounting into intuitive workflows anyone can use.
🌐
Globalise
Multi-currency, multi-language, multi-compliance — one platform.
🚀
Accelerate
Close your books faster. Make better decisions. Grow quicker.
Our Journey

From a shared workspace
to 40+ countries

2020
The Idea
Frustrated by outdated accounting software, Zara and Omar sketched the first version of Finova on a whiteboard in a San Francisco co-working space.
2021
First 100 Customers
Launched in private beta. 100 businesses signed up in the first month. We knew we were onto something.
2022
Series A — $8M
Raised $8M led by Sequoia Southeast Asia. Expanded to UAE, Saudi Arabia, and the UK.
2023
10,000 Businesses
Hit 10,000 active businesses across 30 countries. Launched HR & Payroll module. Team grew to 85 people.
2024
Global Expansion
Opened offices in Dubai and London. Launched Enterprise plan. Processed over $1 billion in transactions.
2025
The Platform Era
Expanded integrations, added more configurable workflows, and strengthened multi-currency support for growing businesses. 12,000 businesses and counting.
What We Believe

Values that guide everything

Clarity Over Complexity
Accounting software doesn't have to be intimidating. We obsess over making every feature intuitive — for founders, not just accountants.
🌍
Built for the World
From San Francisco to London to Dubai — every business deserves world-class financial tools, regardless of where they operate.
🔒
Trust is Non-Negotiable
Your financial data is sacred. Strong encryption, strict access controls, and zero data selling — ever.
Speed Matters
A month-end close should take hours, not days. We build for speed at every layer — from UI to infrastructure.
Customer Obsession
Every decision starts with the question: does this make our customers' lives easier? Support isn't a department — it's a mindset.
Continuous Improvement
We ship updates every week. Our changelog is public. We listen, we iterate, and we never stop getting better.
The Team

Built by people who've been there

Our team brings together experience from Stripe, Goldman Sachs, Xero, AWS, and Revolut — all united by a passion for building great software.

ZA
Zara Ahmed
Co-founder & CEO

Former Goldman Sachs. Built and sold two fintech startups before Finova. Passionate about democratising financial tools for emerging markets.

in LinkedIn →
OK
Omar Khalid
Co-founder & CTO

Ex-Stripe engineering. 12 years building payments infrastructure at scale. Architect of Finova's real-time reconciliation engine.

in LinkedIn →
SM
Sara Malik
Chief Product Officer

Previously led product at Xero APAC. Turned complex accounting workflows into delightfully simple experiences used by thousands daily.

in LinkedIn →
AH
Ali Hassan
VP Engineering

Led backend teams at AWS and Revolut. Obsessed with reliability, latency, and systems that never go down.

in LinkedIn →
NQ
Nadia Qureshi
Head of Finance & Compliance

Chartered accountant with 15 years in Big Four. Ensures Finova meets every regulatory standard across our 40+ operating markets.

in LinkedIn →
TM
Tariq Mirza
VP Sales & Partnerships

Built revenue from zero to $10M ARR at two SaaS companies. Leads our global GTM and channel partner ecosystem.

in LinkedIn →
In The Press

What the world is saying

TC
TechCrunch

"Finova is redefining what SME accounting software can be in emerging markets."

F
Forbes

"One of the 50 most promising fintech startups of 2024."

G
The Guardian

"The accounting tool quietly powering thousands of global businesses."

B
Bloomberg

"A challenger to Xero and QuickBooks with a distinctly global DNA."

WE'RE HIRING

Join us in building
the future of finance

We're a remote-first team of 120+ across 18 countries. If you care about craft, customers, and impact — we want to hear from you.

🌍 Remote-first
💰 Competitive equity
🏥 Full health cover
📚 $2,000 learning budget
✈️ Annual team retreats
🕐 Flexible hours
🍼 Generous parental leave
💻 Top-spec equipment
View Open Roles →
24
Open Positions
Across 8 departments
Get Started

Ready to transform your finances?

Join 12,000+ businesses who've made the switch. Free 14-day trial. No credit card required.

Finova

Built for traders, wholesalers, distributors, and import/export businesses that need invoicing, stock control, branch visibility, and shipment-ready finance in one place.

14k+
Businesses
4.9/5
Rating
99.9%
Uptime
Get in Touch
finovaos.app@gmail.com
+1 800 000 0000
Global Operations
HotLimited Offer

Trade-ready workflows

For wholesale ops, distribution teams, and import/export businesses

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